We had a quick chit chat with Mr. Alex Clifford; Marketing Executive at VirallyApp
Many companies invest in content marketing e.g. blogs, guides, white-papers and infographics. But many marketers don’t know how to prove its ROI. They can’t show how their content has helped customers make a purchase.
Virally tracks ‘who’ has seen ‘which’ pieces of content, so marketers can measure the impact of their content marketing. Virally helps marketers justify the budget they have spent on producing content.
Virally encourages viral sharing, which helps content reach a much larger audience. When a visitor downloads a piece of content such as a white-paper, Virally gives the visitor an option to make a status update about it.
Virally works by using social logins to trace visitors’ interaction with pieces of content. Marketers now know more about their leads.
This is extremely powerful when integrated into CRM and email marketing software. Virally integrates into Salesforce and Mailchimp to help marketers and sales people understand their leads more, and guide them through their sales cycle. Then this extra data from Virally helps them ultimately make more sales.
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